This article is different. It summarizes a book that's just 88 pages long. It's actually so short and easy to read, you'll probably finish it in one take like I did. The book has 40 short lessons that the author, Derek Sivers, learned while building his business from the ground up. The length of the book doesn't compromise the quality of the content by any means.
The key message in the book is that the reason of running a business should be for your customers instead of gaining financial wealth. You will always need to put money on the second place and customer satisfaction on the first. I will not summarize all 40 lessons from the book, because you would be better of just reading the book itself. But here are 6 lessons that stood out for me.
A business model with only two numbers
The best plans start simple. When starting a business, a business plan shouldn't take more than a couple of hours of work. Determine your price and determine the cost. The rest are details.
This ain't no revolution
Most people think that when you're onto something great, there should be a revolution happening. All the light bulbs in your head should light up. But the reality is: It won't feel like that. It will feel like uncommon sense.
If it's not a hit, switch
When something is not working now, chances are that it won't work in the future. Don't hold into an idea because of pride. Let it go and start with the next idea until you get that huge response
No “yes." Either “Hell yeah!” or "no.”
People tend to say yes to things they don't want to, more often then you think. If you're not saying "Hell yeah" about something, say no. This will allow you to work on things that really matter to you.
Start now. No funding.
No, your idea doesn't need funding to start. You also don't need an MBA. Don't be in love with the idea but do something useful. You'll never find out if you're onto something great without starting.
Act like you don't need the money
Humans tend to sense when someone does something for the money. People are happier to pay you when you act like you don't need the money. It's strange, but it's human nature.
These are just 6 lessons I summarized in short. If you find them interesting, I would advice to take a look at the other 34 lessons from the book as well. It's a story of a man who has build a successful business from the start until the end, including the lessons learned along the way. Building a huge business is hard, but not so complicated as many think it is.